#1 INTERNATIONAL BESTSELLER!
— Reuters
— Reuters
— CEO Weekly
“Dr. Nicholas E. Michels is a once-in-a-generation force – combining Tony Robbins’ inspiration and Warren Buffett’s wisdom.”
-USA TODAY
#1 INTERNATIONAL BESTSELLER!
— USA TODAY
— Reuters
— Reuters
— CEO Weekly
Dr. Nicholas E. Michels has been featured in
“Rich by Choice is more than a financial guide—it’s a blueprint for designing a life of purpose, freedom, and fulfillment. Nick’s story is inspiring, his principles are practical, and his heart for helping others shines through every page. If you’re ready to take control of your money and live life on your terms, this book is a must-read.”
– Justin Donald, #1 Wall Street Journal and USA Today Best-Selling Author, Founder of The Lifestyle Investor, Host of The Lifestyle Investor Podcast
Rich by Choice Lessons
Bonuses
Bonus content from the book Rich by Choice
Assessments & Fun Quizzes
Insight into your money personalities
Secrets to Financial Success
Nick’s Free Money Educational Newsletter
Who We Are & What We Do
More about Nick Michels.
Kids Money Education
Bring your kids up to speed on money.
What the Rich Do
Great money advice can be found in the Bible.
The Golden Playbook
2,000+ Bible verses about money.
The Rich by Choice DIY Program
Coming Soon
“Dr. Nick has this rare ability to get people thinking—not just about money but about what truly matters. It’s not a typical money book filled with recycled platitudes. It’s a guide to figuring out what you want your life to look like and then using money as the tool to get you there.”
– Dr. Kary Oberbrunner, Wall Street Journal and USA Today bestselling Author
A Word From The Author
In a world often filled with financial stress and uncertainty, the idea of choosing to be rich goes beyond mere monetary success. It’s about cultivating a positive and mindful relationship with our finances, steering our financial journey with intention and joy.
Dr. Nicholas E. Michels
“In Rich by Choice, Dr. Nick Michels reminds us that money is most powerful when it funds a life of significance. His six fundamentals echo the disciplines we teach elite advisors every day: clear intention, intentional generosity, rigorous planning, and harnessing compounding to serve family and community. Nick weaves timeless wisdom with heartfelt stories to show that true wealth is measured in freedom, purpose, and impact.”
—John Bowen, Founder & CEO, CEG Worldwide
Turn Knowledge Into Action
Rich by Choice gives you the mindset. Michels Family Financial gives you the step-by-step plan to build, protect, and enjoy your wealth.
“Trusted by high-net-worth families and built on billions of wealth guided; “Rich by Choice” reveals Dr. Michels’ revolutionary approach, turning your wealth into a dedicated tool for ultimate peace of mind, genuine fulfillment, and a life lived entirely on your terms.”
– Reuters
Recent Podcast Episodes
Nick on The Breakfast Leadership Show
Podcast: Seek Go Create – The Leadership Journey
“Through Rich by Choice, Dr. Michels offers a life design manual for those ready to align their wealth with what really matters. If you’ve ever felt stressed about money, this isn’t just a book—it’s your breakthrough to clarity, control, and a life you love.”
– Hollywood Life Magazine
Success Stories
Hear from Nick’s clients
– CEO Weekly
